LinkedIn Marketing & Ads for Business
LinkedIn Marketing
Introduction
Overview
Setting up and using business account
Leveraging personal profiles and groups
Module 1: Overview
Home page features
Network connections
Groups
Jobs and talents
Messaging
Notifications
Profile section
Module 2: Setting Up and Using Business Account
Creating company page
Page types
Admin page features and tools
Optimizing your page
Adding groups
Posting an article
Posting a video
Tempor vulputate orci. Maecenas?
Module 3: Leveraging Personal Profiles and Groups
Profile page optimization
How to increase interest
Adding people
Creating a group
Starting a conversation
Inviting members
Finding groups to join
LinkedIn Ads
Introduction
How to get started with Campaign Manager
Creating an actual ad
Targeting and ad budgets
Module 1: How to Get Started with Campaign Manager
Creating advertising account
Account structure
Campaign performance
Website demographics
Account assets
Module 2: Creating an Actual Ad
How to use Campaign Manager
Objective of campaign
Target audience
Selecting audience attributes
Types of ads
Selecting ad format
Module 3: Targeting and Ad Budgets
Ad placement
Budget & Schedule
Bid type
Conversion tracking
Creating new ad
Forecasted results
